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This book was very insightful to me: how to conduct meaningful research on products that gives you honest feedback, not feedback that is biased to your business or point of view. I've seen this often in the design space, where designers rationalize their own world view constantly, with the end-user as an accessory to their mission. As opposed to developing a mission that is central to a user's experience and life.
During my tenure at Noero Architects, I contributed to the Sports Centre Extension & Upgrade project at the University of the Western Cape. This project was honored with an Award for Excellence from the South African Institute for Architects.
The skills honed during this experience are directly applicable to UX Design:
✅ Engaging with a diverse client base comprised of four user groups and establishing rapport with the university's quality control officer.
"I have made this [letter] longer than usual, only because I have not had the time to make it shorter." - Blaise Pascal.
I always think about this quote when I've spent hours designing, only to have a design look so much simpler than the original draft. Something simplified & cohesive can only get that way if you are clear with yourself about what you're trying to achieve or say.
At the Playtopia Video Games Festival, Ruan Rothmann dropped some knowledge bombs in his talk 💥 'The Free Lives Formula for Making Hit Games' 🎮 He offered valuable insights into how their company consistently selects profitable products for development. The presentation resonates with principles I've gleaned from UX Research and serves as a cautionary tale for the startup scene 💣
' Seven lessons I learned from the failure of my first startup, Dinnr ' is a great example as to why it's crucial to do customer research well. Good customer research is not "would you buy this when..." Getting told the things you least want to hear in the early stages of your business and product development can save you in the long-run. A very refreshing read.
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